the conclusion of most hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business f tv midnight hot.
In the 50s, 60s and 70s, the Indian fashion scenario wasn't exactly colorless. It had been exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.
It had been regarded as extremely chic and fashionable to approach any unfamiliar tailor, who will make a garment for a few rupees, providing an ideal fit, finish and style. The high society lady, who wore it, was proud for obtaining a good bargain and for giving her name to the conclusion result.
In 60s, tight'kurtas ','churidars'and high coiffures were a tendency among ladies. It had been a time high in naughtiness and celebration in arts and music and cinema, manifested by liberation from restriction and acceptance of new forms of materials such as for instance plastic film and coated polyester fabric.
The 70s witnessed a rise in the export of traditional materials outside the country along with within. Hence, international fashion arrived in India much prior to the MTV culture with the bold colors, flower prints and bell-bottoms. Synthetics turned trendy and the disco culture affected the fashion scenario.
It had been in early 80s when the first fashion store'Ravissant'opened in Mumbai. During those times garments were retailed for a four-figure price tag. The'80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the'salwar kameez'was made with shoulder pads.
With the evolution of designer stores in Mumbai, the elegant fashion design culture was a tendency among Indians with their heavy price tags. Without doubt that the garment with much price was at the end stage of fashion. But clients immediately transformed in to the high fashion fold where they certainly were convinced that that the word'elegant fashion design culture'means, it needed a greater price tag.
Garments were sold at unbelievable prices only since the designers had decided to get themselves noticed by making showy outfits and getting associated with the best shows, celebrities and events.
Later, fashion shows shifted to competitive events each trying to out-do the other in theme, guest list and media coverage. For any newcomer, the fashion business was the main professional art that time.
At those times the downturn wasn't only being experienced in the price tags of the garments, but also in the commercial of fashion shows. More models, choreographers, make-up men, hairstylists and designers streamed down into their business.
The fun and party time in the Indian fashion scenario had not ended with this, but continued. It had been a place, where it reached at a certain steady level and from there, at first of the 21st centaury, with new designers and models and some sensible designing; the fashion hype accelerated its speed.
Indian fashion industry spreads its wings globally
For the global fashion industry, India is a very big exporter of fabrics and accessories. All around the world, Indian ethnic designs and materials are believed as a substantial facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as among the biggest players in the international fashion arena.
India's strengths not only depend on its tradition, but also on its fashion tv lingerie. World over, India is the next largest producer of cotton, the next largest producer of silk and the fifth largest producer of man-made fibres.